Since 2022, I've led lululemon's Global Sports Marketing programs and partnerships, connecting innovative products with influential athletes who inspire communities to feel their best.

I manage end-to-end program strategy—from conducting research that defines partnership criteria and negotiating multi-year contracts, to measuring program outcomes and impact. Working across APAC, China, EMEA, and North America, I collaborate with diverse teams to localize global strategies for regional markets and audiences.

lululemon Ambassadors

Trusted experts across Yoga, Run, Train, Golf, and Tennis who combine style influence with athletic credibility. They validate product, build thriving communities, and serve as the local face of a global brand—driving reach and relevance through authentic content for their audiences and co-created media across lululemon's integrated marketing campaigns.

lululemon Partnerships

High-impact partnerships that span sport and culture expanding lululemon's reach into fashion, connected fitness, and professional sports fandom. These partnerships validate product innovation at the highest levels of competition, unlock new audiences through co-branded experiences, and establish lululemon within iconic sports moments—driving brand credibility and commercial growth through integrated product collaboration, marketing activations, and retail distribution.