OVERVIEW
Since 2022, I've led lululemon Global Sports Marketing Programs, connecting innovative products with influential athletes and creators who inspire communities to feel their best.
I manage end-to-end program strategy—from conducting research that defines Ambassador criteria and negotiating multi-year contracts, to measuring program outcomes and impact. Working across APAC, China, EMEA, and North America, I collaborate with diverse teams to localize global strategies for regional markets and audiences.
lululemon Ambassadors
Mindful athletes—trusted experts across Yoga, Run, Train, Golf, and Tennis who combine style influence with athletic credibility. They validate product performance, build thriving communities, and serve as the local face of a global brand.
lululemon Ambassadors engage guests everywhere–connecting through organic social content, leading run crews through the streets of London, and driving product consideration across digital and physical brand channels.
THE IMPACT
Creating outsized business impact, by authentically driving brand reach and relevance among new and existing guests.
04 Regions
12 Countries
74 Ambassadors
$8M+ Annual Earned Media Value
More Work
lululemon package design
Crafting a sophisticated packaging experience designed exclusively for lululemon Ambassadors.
Nike x Off-White
Re-thinking product access by offering a unique collaboration directly to sneaker-heads on the SNKRS app.