Team: Ben Harms: Insights Director, Andrew Osborn: Creative Director, Tyler Huckabee: Copy Writer, Julia Peterson: Strategy & Zach Ubbelohde: Design
ALMANAC, a semi-annual insights publication, is an immersion into the current state of youth culture and a delineation of future trends.
Strategy
For ALMANAC Vol. 2, the team at Archrival chose to focus on the relationship that Gen-Z and Millenials have with the outdoors and outdoor industry. The publication will analyze how an era of hyper-digital connectedness, has impacted multiple generations connection to the natural world.
