Kelsey leads strategy, teams, and programs that connect global brands to people who love them.

Leading Global Sports Marketing programs that create impact by connecting innovative product and influential Ambassadors who inspire communities to feel their best.

Working at lululemon. Present

Crafting a sophisticated packaging experience designed exclusively for lululemon Ambassadors.

Working at lululemon in partnership with Parker Studio and Imprimerie Du Marais. 2024

Tapping Into Fandom – a guest lecture and workshop exploring the intersection of sports, culture, and technology. 

In partnership with University of Washington, Foster School of Buisiness. 2025

Re-thinking product access by offering a unique collaboration directly to sneaker-heads on the SNKRS app.

Working with R/GA, client Nike. 2022

Creating an integrated marketing campaign that connects a 40-year-old American technical brand to contemporary cultural relevance.

Working with Outdoor Research. 2021

Building a community marketing program to engage a cooler brands cult following.

Working with Archrival. Client, YETI. 2019